MiyoNAT VAA

Natural-Origin Amino Acid Treatment

Treated pigments were invented by Mr. Ryota Miyoshi, a Japanese pioneer in the cosmetics industry. Confronted with the limitations of raw pigments, he developed in the 1970s the very first silicone-based surface treatment technology. This innovation improved adhesion, texture, and stability in cosmetic products, profoundly transforming the art of formulation. 

Today, as naturalness and skin respect have become key consumer expectations, the legacy of this breakthrough continues with the rise of amino acid–based treatments. These treated pigments meet today’s demands: combining high performance with natural origin. 

What is the MiyoNAT VAA treatment?

The MiyoNAT VAA range represents a modern, comprehensive solution designed to meet both the technical and marketing challenges of a cosmetics industry seeking efficacy, sensoriality, and naturality. 

Formulated from plant-derived amino acids and COSMOS-certified, these pigments comply with the most demanding market standards. Amino acids, already naturally present in the skin composition, provide excellent biocompatibility and outstanding skin tolerance, making them particularly well-suited as cosmetic surface treatments. 

✨ Long-lasting wear 
Hydrophobic pigments that deliver stronger resistance and durable performance. 

🤝 Skin affinity 
Excellent compatibility for comfortable, seamless makeup. 

🧪 Enhanced stability 
Contributes to long-term stability of emulsions and formulations. 

🎨 Optimized color 
Stable, intense, and long-lasting shades for a uniform color payoff. 

🌸 Sensorial comfort 
Soft texture and natural finish for all-day skin comfort. 

🌍 Universal compatibility 
Suitable for all formulation types and compliant with international regulations (Europe, US, China, Japan). 

Range extension: more creativity in formulation 

The proven performance and user comfort of MiyoNAT VAA have gained strong recognition among formulators. Naturally, demand has evolved toward broader application possibilities. 

To support this momentum and inspire creativity, we are now extending the palette with new shades. This evolution opens the door to a wider spectrum of cosmetic formulations, enabling the creation of products that are both innovative and in tune with market trends. 

New shades available: 

MiyoNAT VAA-Blue-1 

MiyoNAT VAA-Green-1 

MiyoNAT VAA-Brown-1 

MiyoNAT VAA-Russet-1 

Examples of use: 

Makeup:

This extension allows for a broader and more inclusive range of shades, ideal for: 

• Liquid or stick foundations, concealers 
• Blush 
• Lipsticks 
• Mascaras 

Anti Redness Corrector 

STK-H016

MiyoNAT VAA-Green-1 brings green color and comfort to the formula.

Skincare: 
Even at low dosage, these new pigments bring subtle shades to formulations, providing a luminous, healthy-looking glow in: 

• BB/CC creams 

• Tinted care products 

• Tinted sun care 

MiyoNAT VAA positions itself as a technical and market-validated solution for innovative brands focusing on skinification, sensitive skin, and natural makeup trends.

📩 Want to know more? 

Interested in testing our MiyoNAT VAA or receiving a sample formulation?
Contact our technical team or your usual Miyoshi Europe representative.